ISSN 2738-0971 | eISSN 2738-1013

HYBRID BLE–PDR LOCALIZATION SYSTEM FOR SMART RETAIL ENVIRONMENTS

Authors

Nebojša Andrijević ORCID 0000-0002-4459-9436
The Academy of Applied Studies Polytechnic, Katarine Ambrozić 3, Belgrade, Serbia
Zoran Lovreković ORCID 0009-0009-9366-3017
The Academy of Technical and Art Applied Studies, 24 Starine Novaka St., Belgrade, Serbia
Bojan Jovanović ORCID 0009-0000-7165-7497
The Academy of Applied Studies of Kosovo and Metohija, Dositeja Obradovića bb, 38218 Leposavić, Serbia
Vladan Radivojević
The Academy of Applied Studies Polytechnic, Katarine Ambrozić 3, Belgrade, Serbia
Nenad Živanović
The Academy of Applied Studies Polytechnic, Katarine Ambrozić 3, Belgrade, Serbia

Keywords

BLE tags, Indoor localization, PDR, IMU sensors, Map constraints, Smart retail, IoT in retail

Abstract

Accurate indoor user localization is a key component in the development of cashier-free smart stores, enabling advanced customer experiences, security monitoring, and behavioral flow analysis. This paper presents a hybrid localization approach that combines inertial motion tracking (Pedestrian Dead Reckoning – PDR) with Bluetooth Low Energy (BLE) tag signals. Unlike systems that require dedicated infrastructure, the proposed solution uses existing BLE electronic shelf labels (ESLs) as reference points. Their identification signals are used to correct the PDR drift, thereby reducing the cumulative error typical of purely inertial methods. The mobile application continuously measures the Received Signal Strength Indicator (RSSI) from BLE tags and applies threshold-based position corrections, while the PDR module, based on the Scarlett step-length model, maintains continuous tracking between tags. The system additionally integrates map-based spatial constraints that eliminate physically impossible paths through a particle-filter mechanism. Experimental evaluation in a retail environment demonstrated an average error of 0.4 m for linear movement and 1.3 m for a complex circular trajectory, confirming meter-level localization accuracy without the need for cloud processing. All computations are performed locally on the user’s device, ensuring privacy protection and enabling real-time movement analysis and context-aware retail interaction.

Published
2025/12/12
Issue
Vol. 15 No. 1 (2025)
Pages
86-93.
Section
Original Scientific Paper

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